February 28

Conscious E-Marketing for Women Social Entrepreneurs – Part 2

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Build a list of prospects and people who appreciate and trust you – this list of members of your tribe, with names and e-mail addresses, will represent the most valuable asset of your business. You will be able to promote proprietary products and services, as well as affiliate links to products owned by others that align with your message and mission. It is critical that you continuously nurture your list with valuable content, making the difference in their lives without charging them. They will appreciate you and will be prepared to reciprocate by purchasing products and services you recommend.

7. Reach for the greatest impact – social entrepreneurs are on a mission to transform the world, delivering a message through their products and services. We are being called to leverage the power of technology to reach the greatest possible number of people with our solutions to their problems. This is why as socially responsible business owners, we have no choice but to embrace technological advances, appreciating what is now possible because of social media tools such as Twitter, YouTube, and Facebook, and new platforms such as Skype, iPhones, mobile phone applications, teleconferencing, and online webinars.

8. Know and care for your customers – most entrepreneurs do not fully understand the problems and needs of their clients and prospects. A conscious e-marketer will invite prospects and clients to participate in surveys that will reveal exactly what they need and want. Your list can then be segmented wisely, and products and services can be tailored to the needs and wants of that specific segment of your list. We recommend www.mysurveyexpert.com as a great resource for your surveys.

9. Attraction Marketing – when you are clear about your message and become an authority who people respect, you will attract those who are seeking your message. You will become a magnetic force and ideal clients will find and appreciate you.

10. Become an authority in whatever your passion, vision, and mission may be. Commit to learning about yourself and about your products and services. Take courses, read books, review websites, attend live meetings, join communities, forums, and groups of like-minded persons. In conclusion, you are your greatest asset, and thus you need to grow and learn every day. The more you know about yourself and your business, the more profitable your business will become and the greater the social impact you will make in the world.

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February 27

Financial Advisors need to take their women client even more seriously

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The society being a patriarchal or male dominating one, the women involvement in most of the matters especially finances is never considered to be significant enough. Instances are there when a couple approaches a financial advisor, the male partner seems to be enjoying all the attention and leading the discussion rather the female partner.

This precisely the reason a woman rarely is heard of trusting an advisor when it comes to planning the finances. The Attitude of an adviser

Most of the financial advisers do not even consider taking the opinion of a woman in the family even if he is approached by both the couples. According to him, she is still the same women who had little knowledge about the finance related issues.

The advisers still live in the old age era when women had no decision making power on financial issues.

They rarely encourage a woman client to express her opinion. They never seek for their availability to explain the financial planning of the entire family. When they present a plan to the client they don’t feel the necessity of including the woman of the family. Advisers find explaining two people about the same plan as wastage of time, giving preference to the male partner.

Even when they meet both the couples, the preference is always given to the opinion of the husband than the wife. As because she is silent on many occasions, it is taken for granted that she does not have much understanding of the issue.

The changing scenario

With more and more number of women obtaining higher degrees and getting involved with a professional life, they have an equal hold on the issues related to finances. She know well how much she earns, or the family earns, what are the expenditures and how much saving is needed for the future requirements. There are many who work in the Finance Departments and handle the affairs brilliantly. Today’s women whether she has a major in Mathematics or economics or not, has a fair knowledge of financial development happening in and around. She is completely aware of various Insurance Plans, the benefits, the premiums and the taxes which she or her family is supposed to pay.

Rosy Brown is Social Media Expert and a Technical Writer. She believes in sharing his experience and intellects through live discussion or/and write ups. In this article she has discussed about advisers, women, client, financial, planning.

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February 26

Property Investment Strategies

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It is very difficult these day to decide on where to invest your money. More than the past five to six years bonds and stocks happen to be very volatile and furthermore as shoppers and nations are restricting their spending so commodities are obtaining a significant hit each day. Actual estate investment is regarded as the most prevalent investment approach these days. Real estate or property investment for any deal either shopping for or selling do have a right property investment advice from a professional to maximize your profits and minimize your losses. Real estate or property investment has extended been considered as one with the most secure type of investment that appeals on to many. Even with no thinking of their alternatives in mind that is the most likely long-term profits to be produced on their investment, many people blindly launch into the purchase of an investment property.

It’s incredibly important to recognize the fact which means of property investment and most important is the security of property investment in the long term while purchasing any of the investment properties or producing monetary security in any situations. The main aim on the property investor is always to capture earnings from rentals, and/or capital growth either via natural attrition or by adding capital value by means of development. Whatever the form or sector, property investments are solid, tangible and real in that a property is unlikely to depreciate in the long term offered due care, and consideration is provided to do diligence inside the acquisition stage.

Property as an asset class is normally made use of by Monetary Advisors as a risk-management and diversification tool, due mainly for the asset class sharing a low-correlation with equity markets despite the fact that some correlations do exist. It really is difficult to define the portfolio preparing characteristics of real estate in general terms because of the wide range of subsectors which all derive growth and revenue from various market-sectors and investment returns are driven by distinctive factors to the next subsector. Broadly speaking, all property subsectors do share quite a few characteristics that make the asset class appealing to Investors seeking capital security, revenue and growth.

Property investments, specially direct property investments, provide the Investor with an amount of security that paper-based investments don’t due just to the truth that excellent property assets retain capital value all through the long-term, which inside the situation of well-chosen properties in great places, is unlikely to fall and result in the Investor a capital loss. The Investor must be prepared and capable of tolerating the illiquidity connected with physical property assets, this asset class delivers correct diversification out of conventional economic assets such as stocks bonds and money.

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February 26

Take The 100 Day Challenge For Entrepreneur Success

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By making a clear visualization of what you want achieve, you start to make the whole progression of building a successful online business easier. If you focus on the next 100 days, and do the 100 day challenge, those 100 days could be important to your future, by the actions you take today and each day over the next 100 days. Bold positive action creates bold results, take the challenge and build your entrepreneur success.

Here are 6 key steps for you to take today to get yourself going in the right direction and then begin your 100 day challenge.

1. Select your online business system. Are you building from the start or maybe you want an online business presence for your existing business or MLM company? There are a few high-quality systems out there, but some are better for some types of business more than others.

2. Decide on your main product. There are several options you can take with your main selling program, even if you have a business you may want to incorporate something else along side with it. Once you are set up and ready to market your main primary program it will make the difference to your online success and can significantly increase your income.

3. Create traffic flow. The most essential ingredient of online business is making traffic flow to your site. No visitors equals no business. There are several ways that you can do this and from within your system you need to choose the best way for you. Ask the team that you join as to what they advocate for you based on your position and the time you have available.

4. Set your targets. Goal setting is essential, set your goals and targets and set them on a daily action plan basis. Having monthly aims and no means of daily monitoring them will hinder your progress.

5. Work on you. As you build your business work on your mindset as well. Individual development is one of the key entrepreneur success factors.

6. Action. Getting a system, main programs, and goals will represent nothing unless you take action on your set plan. The 100 day challenge is all about taking action every day over the next 100 days. In that way you will not only build your business, but you will also set a new practice, a habit of taking consistent daily action for your online business. It is one of the entrepreneur success factors that make the difference, so take the challenge to yourself, take the 100 day challenge.

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February 26

Small Business Computer Consulting Appropriately Setting Your Rates

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In small business computer consulting, $100 an hour can be a reasonable and livable rate. Why can setting your rates at $100 an hour make all the difference in the world?

Take the $100 an hour and multiply it by 1,500 hours a year. This is reflecting a 75% utilization rate; or 75% of a typical forty hour work week as billable time. Now youre at $150,000 a year gross.

Salary and Affordability

As a small business computer consulting firm, you will want to take a third of the gross and plow it into sales and marketing. Therefore you can afford a $40,000 base salary for your sales account executive. So, of that one third of your gross small business computer consulting income, $40,000 can go to the base salary and $10,000 can go to related marketing expenses.

Additionally, one third will take care of taxes, insurance and overhead items for the most part, and you have a third of it or $50,000 left to pay a technical staff salary.

Surpassing $100 an Hour

You may be considering exceeding a rate of $100 an hour for your small business computer consulting firm. At that point, you can hit what we call the not-so-imaginary-hourly-billing-rate ceiling.

Needless to say, if your small business computer consulting clients are paying $110 to $125 an hour, it gets even easier to be able to afford really bright, motivated, highly qualified sales and technical staff.

Higher Rates Equal Bigger Businesses

However, if you want to charge above $100 an hour in your small business computer consulting firm, youll almost always need to move above and beyond sweet spot small business clients into really large small businesses, medium size businesses and enterprise-sized accounts that require a different business model and technical skill set.

Once you do that, youre going to be operating under a completely different type of business model. And you will need even more polished and seasoned salespeople to be able to handle those accounts.

Copyright MMI-MMVI, Computer Consultants Secrets. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

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February 25

Role of Management Education in Shaping Future Managers and Entrepreneurs

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When we talk of management education, we are basically referring to shaping up the students, aimed towards developing their competency and capability either as a manager fit to join an organization and help it to grow or as entrepreneur, to establish and grow ones own business. This capability does not come from possessing a management diploma or degree, but also requires developing in the students the will and skill to contribute for self sustenance and nation building. Presently it is seen, that there is a wide gap existing between the type of management education imparted in MBA colleges and what is there in real life management in business organizations. In order to make management education more realistic and useful for the industry, certain key areas need to be identified. These could be:-

(a)Benchmarking quality management education to create an enduring quality managers and entrepreneurs.
(b)Bring in professionalism in management education.
(c)Adequacy of qualified and competent faculty members, proper infrastructure, support facilities and regular updating of curriculum.

Benchmarking Quality Management Education

Benchmarking with the top management colleges inspires an institute to produce quality managers. Management education needs to include knowledge, skills and abilities (KSA) that are needed today and that will be needed tomorrow by the industry. The mission of management education should be to become innovative and creative. The objectives of benchmarking should be to:-
Make own students employable in industry.
Moving the institute from academic mode to corporate mode. To achieve these objectives the agenda should be:- (a) To identify the industry expectations of the skill sets required of students. (b)To identify the areas of Total Quality Management (TQM) in management education. (c) To identify the changes required in teachers imparting management education.

Professionalism in MBA/PGDM Education

There are many reasons for the wide differences in the quality of management education in different institutes in India. The main reason is the absence of a body that can ensure that the standards set are practiced and retained by all management institutes, like AACSB in USA. We do have an apex body the All India Council for Technical Education (AICTE), that is responsible for setting the basic framework, guidelines and standards for quality of business education, there are however many problems when it comes implementation of these standard by MBA colleges and institutes and these problems undermine the effectiveness of these standards. In order install quality in management education in India, the AICTE and MBA colleges / universities in the country should focus on the following issues:-
Quality of faculty.
Infrastructure development.
Accountability of management institutes.
Values and ethics.
Role of professional bodies (AIMA, ISTD, etc).

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February 25

Legal for trade scale- Makes Weight Measurement Easy, Accurate and Transparent

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The phrase, legal for trade scale means, a weighing scale, which is granted the legal permission to be used for commercial operation. Such a scale is used for weight measurement in a manufacturing, retail or trading facility where accuracy in the weight is of paramount importance. The National Conference on Weights and Measures (NCWM) runs a program called National Type Evaluation Program or NTEP to oversee the enforcement of guidelines laid out in handbook 44 of National Institute of Standards and Technology (NIST).

The program ensures that manufacturers, users and officials from the department of weights and measures interact and cooperate with each other, and implement the guidelines of the program so that manufacturer can manufacture and sell the legal for trade scale for commercial purpose, without compromising the quality.

A legal for trade scale ensures fairness and transparency during the commercial weighing operation because it has a -legal for trade- indent marked on it. This mark guarantees accuracy in measurement because the concerned weighing scale is manufactured and tested according to the guidelines of the program. To make the weighing process more transparent, the weighing scale, which does not have a dual display unit, is marked as -not for direct sales-. This latest addition, aims to make it compulsory for all such scales to have a dual display unit instead of a single unit. A dual display unit allows the customer to have a clear and direct view of the weight reading. Hence from now on legal for trade scales, which have a dual display unit, will be used where both end user and customer are present during the weighing operation.

Before a weighing scale is indented with the legal for trade scale mark it has to under go a series of stringent tests. The scale is subject to testing under different environments and all the results are noted. The features advertised by the manufacturer are thoroughly checked. If they conform to the program guidelines the scale is granted the status of, legal for trade scale and can be used for commercial operations. In the end a legal for trade scale makes weight measurement very easy, precise and transparent for end users and customers. You can see a range of legal for trade scales at www.paylessscales.com.

About Author :

Lawrence has been in the weighing machines industry for the last 14 years. He has been interested in the penetration of digital scales across various market segments. He has participated in the wide adoption of digital scales such as floor scales by small, medium and large businesses. His special area of interest has been maximizing the value proposition of a digital scale. You can know more at www.paylessscales.com.

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February 25

Beware of Make Money at Home Scams

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Almost everyone is looking for ways that they can earn extra money. Who couldn’t use some additional cash? Many individuals are turning to the internet as a way to make that money and, unfortunately, many end up losing money instead.

The internet can and is a great way to make money, but you have to be careful. People are quickly discovering that while you can make money on the internet, there are thousands and thousands of online scams. Therefore, if you plan to look at any opportunity, you should keep a number of things in mind.

If a company is asking you to give them money, but are unwilling to explain in detail exactly what they are selling, and how it works, beware. Many companies online are not even based in the US or in North America, for that matter. They may take your money and send you nothing. Sadly, because these firms are not even on the same continent, you will have no recourses to get your money back.

Check into any company carefully. There are many new companies online that are legitimate, but many are “fly by night” operations. Once they have reached a certain number of people they simply close down, and you will never be able to locate them again.

Moreover, chances are they will re-open their swindle using a different company name and a different site.

When looking into a company check to find out how you can contact them. Do they have a phone number? Call the number and see if it works. Find out if they have a mailing address as most legit companies will have an actual address.

Another safeguard that you might want to do is to go to different online forums and see if you can discover any complaints against the organization. You should even contact the Better Business Bureau and see if the company you want to learn about has any feedback of a positive or negative nature.

Additionally, you should also try to use a PayPal type service or similar mediator. That way if there is any kind of problem you will have some kind of recourse to getting your money back. However, never give out your credit card information to an online company that you have not thoroughly investigated. There is a chance that if you do, you might get burned.

Finally, beware of the pyramid scam. Although this kind of business is illegal, they are cropping up all over the internet. You can usually detect a pyramid scheme by the fact that the company never really explains what it is that they actually do. They talk about sales, but they do not tell you what it is that they are selling.

With any kind of online business or offer, you have to be cautious. If it sounds too good, or if you are harboring any doubts, do more investigating. Foremost, be safe and beware.

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February 23

Questions to Ask When Searching for a Small Business Banking Account

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The bank a small business owner chooses to bank with is critical to the success of a business. Choose a bank that takes too many fees out, or one that doesnt offer the services a small business needs, and the success of the business is on the line. Conducting research before choosing which bank you use for your small business banking is critical. If you are in the beginning stages of your bank research, the following questions can help you determine if a bank is right for your small business.

The first question you should ask is what banking options the bank provides your small business. Every small business is different, and the banking options one business needs will vary from another. Determining what features are offered, and how they help your small business can help you determine if a certain bank is right for your small business banking needs. Some questions to consider asking include if a bank provides online access to bank accounts, the ability to choose remote checking, and the option to directly deposit checks and money remotely. Once you have determined what features and banking options are being offered to your small business, you can determine what bank offers you the most.

The second question you should ask is what, if any, potential is there for accessing small business loans. Some banks include in their small business banking features the ability to easily gain access to small business loans. If there is reason to believe that your small business may need to apply for a loan sometime in the future, then a bank that offers easy access to a small business loan might be beneficial. If a small business loan is not on the horizon, then the small business loan feature doesnt affect your decision on which bank to use.

The third question you should ask is what bank fees will your small business occur over time. Small businesses will sometimes incur thousands in bank fees over a period of time. Asking what bank fees are can help you assess whether a particular bank is right for your small business banking needs. Banks fees to consider include account holding fees, fees to access online accounts, transaction fees, debit card fees, and remote banking fees. Once you have determined what fees are being assessed by which bank, you can determine which bank is the best choice for your small business.

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February 23

Small Business Blog Tips That Can Make A Big Difference.

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Blogs have revolutionized the way that people do business. It seems that all the big companies are making use of blogs to promote themselves and market their products. However, corporate blogs aren’t just for big companies. Blogs can also be utilized by small businesses with great effect.

Setting up a small business blog is easy and has many benefits. They are powerful promotional tools and a great way to communicate with clients.

Here are some tips on using a small business blog:

1. Write Naturally and Honestly

Small business blogs can be more personal than large corporate blogs. It’s best to write in way that feels natural to you. Avoid writing needlessly complex posts filled with technical jargon. Doing so will endear customers and promote conversation, which is what a blog is for, after all.

As with any blog, you must always tell the truth. Blogs should address all issues, be it good or bad. This will ultimately beneficial as it helps builds trust the customers.

2. Post often and Respond to Comments

Remember to post frequently. Provide readers with plenty of content, so that they will keep coming back to your blog.

Comments are a vital part of blogs, providing useful feedback. Respond to reader comments often to build strong ties between them and your company.

3. Promote your business, Promote yourself

A small business blog is an innovative way to promote a business.

A good technique is to document your projects. This is good way to show how capable you are at your profession and to garner trust. This is especially important with small business, where reputations can make a big difference.

Blogs allow for unparalleled interaction with customers. Use this to get closer to clients, and to build bonds of trust. The information gained from readers is invaluable for improving your small business.

4. Be Informed and Informative

Read plenty of other blogs to gain useful information. Post comments and promote your own blog. Be an active part of the blogosphere.

Post links of related information on your blog, and use technology like RSS/Atom feeds to constantly provide your blog with interesting content. This is a great way to promote your business and be informed of everything concerning you industry. Besides informing your readers, it can lead to interaction and possible collaborations with other businesses, all of which will benefit a small business.

5. Search Engines

For those who wish to achieve higher search engine rankings, a blog can be an invaluable asset. The constant updating combined with the right keywords can raise search engine results dramatically.

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